The engagement Building your concept — RM 0 duePreview ready — now you decideNow in production →Launched — your site is live
Brief Concept Demo Preview Commission Revisions QA & Sign-off Launch Handover ✓ Deposit paid · 60% ✓ Balance settled · 40%

Disclosure: "Arkwell Insurance Brokers" and arkwell.com.my are fictional, created by Upcial solely to demonstrate its build process. Arkwell is not a client of Upcial, and the domain shown is not a live website. The demonstration frame that follows is decorative.

See your website designed — before you commission a ringgit.

Request your concept → How it works
SSM-registered (KT0614641-T) · Penang · RM 0 due until you approve the preview
Scroll — watch the build
Current engagement
A Labuan-licensed insurance broking group — full website overhaul, in delivery.
Standing
SSM-registered · PDPA-reviewed builds · BNM-aware governance
Capacity
Accepting two engagements for Q3 2026 — limited so senior attention never thins.
01 — The Offer Upcial / Spec-demo

The risk is ours to carry first

We design it first.
You risk nothing.

Most firms are asked to pay a deposit, then hope. We invert it. Before any contract, we build a real, working concept of your website — not a pitch deck, not a mood board. You judge the design on its merits. If it isn't right, you've signed nothing and paid nothing.

STEP 01
We study your firm
Your current site, your sector position, your audience, and the regulatory context your firm operates within.
STEP 02
We build a working concept
A real, functional prototype in your brand — designed for your audience and your compliance reality. At our cost, not yours.
STEP 03
You see it. Then you decide.
Evaluate the actual design before committing to anything. Proceed only if it reflects the firm you represent.

The deposit only follows the design. 60% to begin the build — paid after you've seen the concept and chosen to proceed. The 40% balance is due on your final sign-off, before your site goes live — you never pay it for a site you haven't approved.

One at a time

We build one concept at a time. Each is researched and designed by the principal personally — so requests are taken in order received. When you request yours, you hold a place in the queue, not a spot on a mailing list.

Request your concept →
02 — Evidence Upcial / Record of work

What we can show you today

Proof, not promises.

We don't publish client work without explicit written permission — the same discretion we extend to you. Here is what we can put on the record now.

Insurance sector Malaysia In delivery

Full website overhaul for a Labuan-licensed insurance broking group

Complete redesign from discovery to launch governance: information architecture, UX wireframing, content restructure, a PDPA & BNM-aware compliance review, hand-coded development with motion design, cross-browser QA, and DNS coordination at go-live — delivered through the nine-phase framework with stakeholder sign-off at each gate.

Full overhaul Nine phases PDPA-reviewed Fixed price
Founding principle

"A website for a regulated firm is a trust document before it is a marketing tool."

SectorInsurance
MarketMalaysia
StatusIn delivery
Compliance review pack
The PDPA & BNM-aware checklist run in Phase 03 — documented and handed to your compliance team.
Issued every engagement
Phase report & sign-off
A structured report at each of the nine gates — so you can brief stakeholders without waiting for the final site.
Nine per engagement
Mutual NDA, on request
Governed by Malaysian law, with a PDPA clause included — available before our first discovery call.
Signed before disclosure
03 — Process Upcial / Nine-phase framework

How we work

A nine-phase delivery
with zero surprises.

Your free concept becomes the approved design direction — the nine phases below turn it into your full, launched website. The same governance-grade framework applies to every engagement, built for organisations where stakeholder confidence and compliance matter as much as design. A typical engagement runs six to twelve weeks, depending on scope.

Foundation

Establish clarity and direction

01

Discovery

Structured intake of positioning, audience, regulatory context, and objectives.

→
02

Stakeholder
mapping

Align decision-makers and approvers with your internal governance chain.

→
03

Compliance
review

Flag sector context — BNM-aware, PDPA, brand governance — for your compliance team.

Strategy

Plan the right experience

04

Information
architecture

Map structure, content hierarchy, and user journeys with purpose.

→
05

UX
wireframing

Low-fidelity layouts that establish flow and conversion logic — validated before design.

→
06

Content
structuring

Organise and refine content to communicate with precision and credibility.

Delivery

Build, validate and launch

07

Development

Hand-coded to production standards — performance, accessibility, and SEO built in.

→
08

Cross-browser
QA

Systematic quality assurance across devices and browsers before sign-off.

→
09

Launch
governance

Controlled go-live with DNS management and a documented handover pack.

Fixed scope. Fixed price.Priced upfront — no hourly billing, no scope creep. If requirements expand, we issue a formal change order.
Revision rounds included.Two structured rounds in every engagement. The discovery and wireframing phases mean most need only one.
Built for approval chains.Progress documentation at each phase, so you can brief internal stakeholders without waiting for a final product.
04 — Engagement Upcial / Scope & terms

What we build

Scoped to your firm.
One standard throughout.

Every engagement — whatever the scope — follows all nine phases and includes compliance review, sign-off governance, and a documented handover. The scope adapts to your organisation. The standard does not.

Essential
Complete digital foundation
RM 12,000 – 15,000
6–8 weeks to launch
  • All nine delivery phases
  • Responsive across all devices
  • Contact form with PDPA notice
  • On-page SEO (titles, meta, og:image)
  • Phase 03 compliance review
  • Cross-browser QA testing
  • DNS management & go-live governance
  • Documented handover pack

For firms establishing their presence — clear, complete, held to the same standard as every other engagement.

Recommended
Premium
Full-range corporate presence
RM 16,000 – 24,000
8–12 weeks to launch
  • Everything in Essential
  • Scroll-based motion design
  • Portfolio or case-study section
  • Advanced on-page SEO architecture
  • Sector-specific design language
  • Performance-optimised build
  • Detailed updates at every phase gate

For established firms where the website is a primary credibility signal.

Flagship
Custom — scoped per brief
RM 28,000+
Timeline scoped per brief
  • Everything in Premium
  • Full motion experience throughout
  • Custom illustration or art direction
  • Bespoke design system
  • Complex credential / compliance architecture
  • Timeline built around your approval cycle
  • Discovery sessions with your leadership

For firms where the website is a board-level asset, not just a marketing tool.

Payment structure 60% deposit to begin the build (after you've seen the concept) · 40% balance on your final sign-off, before go-live. No hidden costs in between — and every build carries a 30-day defect-fix warranty after launch.
Request your concept →

Optional modules

Enhance your engagement.

Most engagements include one or two. All are fixed-price and confirmed in your proposal before work begins.

Content & branding

Copywriting (up to 10 pages)

RM 800

Photography (half-day shoot)

RM 1,800

Marketing & analytics

SEO keyword integration

RM 1,200

GA4 + Search Console

RM 600

Operations & conversion

Live chat widget

RM 600

Meeting scheduler

RM 500

Compliance & localisation

PDPA compliance pages

From RM 350

Bilingual website

From RM 1,800

Ongoing support

Maintenance retainer

From RM 500/mo

Every module is scoped and priced in your proposal before work begins — agreed in writing, no surprises mid-engagement.

05 — The Studio Upcial / Principal

Who you are trusting

Koay Shi Chian — Founder, Upcial Marketing
Koay Shi Chian
Founder & Principal — Upcial Marketing, Penang

The firms we work with aren't buying a website. They're building a trust document — visible to regulators, scrutinised by prospects, and held to the standards of their sector.

Upcial is a focused web studio based in Penang, Malaysia, working exclusively with insurance brokers, reinsurance firms, and financial services practices — where the website is a credibility asset before it is a marketing tool.

One senior person handles your project from first call to handover pack: no handoffs to junior staff, no scope ambiguity, and a single point of accountability throughout. We take on a limited number of engagements at a time precisely so that attention never thins.

Every engagement follows a nine-phase governance framework — compliance review in Phase 03, stakeholder sign-off at each gate, fixed-price delivery from day one. And before any contract, we build a working concept of your website, so you see the design before you commit.

Koay Shi Chian spent fifteen years in B2B sales and account management across regulated and enterprise environments — including ORIX Corporation, one of Asia's largest financial services conglomerates, and IFCA MSC Bhd, a Bursa-listed Malaysian enterprise software firm. That exposure to how compliance-driven organisations evaluate vendors — what due diligence looks like from the inside — is what shaped Upcial's sector focus and its governance-first methodology.

9
Phases in every engagement — no shortcuts
1
Sector specialism — insurance, reinsurance & financial services
PDPA
Compliance reviewed on every build — not bolted on at the end
SSM
Registered business — Upcial Marketing (KT0614641-T)

Begin with a concept — request yours →

06 — Contact Upcial / Commission

Commission your website

Start with a concept,
not a contract.

Every engagement begins with a 30-minute discovery call. Tell us about your organisation — we'll reply within one working day. Concepts are built one at a time, in order received.

We use this information solely to respond to your enquiry. Your data is handled under Malaysia's Personal Data Protection Act 2010 (as amended in 2024). Read our Privacy Policy.

Book a discovery call
Pick a 30-minute slot that suits you — no proposal, no commitment, just a conversation about your project.
Choose a time → Prefer email? Write to hello@upcial.com.my and we'll confirm a time within one working day.
Direct contact
+60 12-477 6126  ·  WhatsApp us
hello@upcial.com.my
Studio
Penang, Malaysia · available for engagements nationwide
Registered business
Upcial Marketing · SSM KT0614641-T

Free · No call required

The credibility checklist for Malaysian financial-services websites

Eighteen things a regulated firm's website must get right — from statutory disclosures and PDPA notices to the trust signals corporate clients look for. Evaluate your current site against it, privately.

We'll email it once. No newsletter, no follow-up unless you ask. Your email is handled under the PDPA 2010 (as amended in 2024) — Privacy Policy.
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